Higher Powered?

I've been in recovery for years, and I see that the principles of the program in the 12 steps, suggests a Higher Power. I think this is because common drunks, addicts, and other self-centered compulsive ego-centric individuals have a hard time with the word God, or the concept of God. So it's like the founders of AA "tricked" the new coming recovery prospect into believing that God could and would if he were sought, but they just had to give it another term, so that these people could at least 'try' God. Higher Power... It's like a marketing sales pitch, but the truth of it is, that it works. God knows who we are, and God is God, and loves us even in our darkest moments. In time, after developing a relationship with this Higher Power, it's easier to call it what it is... GOD! Thank you God for AA and recovery.